Re:We turned $140k on Kickstarter into $40k debt and broke even
by bduerst on Monday November 28, 2016 @05:55PM
(#13059161)
Only for awareness marketing.
Usually direct response marketing (like ads to buy a game) is paid per click, so you weren't getting people charged before you started ad blocking, when you weren't clicking on the ad anyways.
And as a beside, people typically don't do direct response marketing to engineers, because it's known they don't click on ads and they're better marketed to through referrals from other engineers and online content (like this article).
Usually direct response marketing (like ads to buy a game) is paid per click, so you weren't getting people charged before you started ad blocking, when you weren't clicking on the ad anyways.
And as a beside, people typically don't do direct response marketing to engineers, because it's known they don't click on ads and they're better marketed to through referrals from other engineers and online content (like this article).