Re:We turned $140k on Kickstarter into $40k debt and broke even
by bduerst on Monday November 28, 2016 @05:47PM
(#13059105)
$50 CPC is not unheard of before optimizing the ad content or ad targeting.
Keep in mind that Facebook ads are more like display ads than search ads - users don't necessarily have a specific intent when getting the impression, so they're less likely to give you a direct response.
Keep in mind that Facebook ads are more like display ads than search ads - users don't necessarily have a specific intent when getting the impression, so they're less likely to give you a direct response.