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A comment on We turned $140k on Kickstarter into $40k debt and broke even. Parent comment

Re:We turned $140k on Kickstarter into $40k debt and broke even by tomtang0514 on Monday November 28, 2016 @05:05PM (#13058831)
Most online ads today are not aimed for direct sale or click, but more for impression. When you have big budget to deliver hundreds of millions of impressions, it CAN work.
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