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A comment on We turned $140k on Kickstarter into $40k debt and broke even. Parent comment

Re:We turned $140k on Kickstarter into $40k debt and broke even by sbov on Monday November 28, 2016 @04:38PM (#13058663)
Ours wasn't as dismal (the zero sales part), but in order to get a sale we had to spend ~5 times as much on Facebook ads vs. Google ads.

The bounce rate alone from Facebook ads was just under 3x that of Google ads - around 90%. I'm assuming a lot of Facebook ad clicks are accidental.

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