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Re:We turned $140k on Kickstarter into $40k debt and broke even by jseliger on Monday November 28, 2016 @04:24PM (#13058565)
That was pretty much ours: https://news.ycombinator.com/item?id=12969922.

Our best advertising bang has for years been our blog: http://www.seliger.com/blog, in part because many of the topics we write about are also the kinds of search strings people interested in hiring us tend to use.

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