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Re:The Macintosh Endgame by xapata on Sunday November 27, 2016 @11:01PM (#13053318)
It's hard to create a good menu. The lower priced options will often be good enough that folks who would have bought the higher priced item will buy the lower instead. This lost revenue will often be greater than the total new revenue for folks that would have otherwise bought nothing from you.

The free market finds an equilibrium price such that some demand is not met. To meet all demand, the price would need to be zero or even negative.

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