One of the main issues with the current societal debate is that simple issues are being presented as complex. This makes us incorrectly expect complex solutions to our issues.

Getting millions of people to change their utility calculus is in fact a complex problem. You remind me of a beauty contestant mentioning support for world peace, an abolition of hunger and so on....goals which virtually everyone agrees to be worthy, and yet which have proved strangely difficult to implement despite their apparent 'simplicity.'