Re:Cards Against Humanity is digging a hole in the earth
by clarry on Saturday November 26, 2016 @05:56PM
(#13046468)
I'd say they have very large advertising budgets for a fairly bad but different reason: they're making useless crap nobody needs, and so is everybody else, so the product will drown in the sea of useless crap and will never make any profit unless a massive amount of money is used to make it stand out from that sea of junk. Of course, everybody else is trying to do the same...
There's some science, but the advertising here is a perfect example that many people have no idea how to spend their ad money in a way that meaningfully engages some target audience.