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Re:Cards Against Humanity is digging a hole in the earth by thelambentonion on Saturday November 26, 2016 @12:38PM (#13044835)
I'd say they have very large advertising budgets for a fairly bad reason: advertisers for the most part throw shit at the wall to see what sticks.

There's some science, but the advertising here is a perfect example that many people have no idea how to spend their ad money in a way that meaningfully engages some target audience.

Re:Cards Against Humanity is digging a hole in the earth by clarry on Saturday November 26, 2016 @05:56PM (#13046468)
I'd say they have very large advertising budgets for a fairly bad but different reason: they're making useless crap nobody needs, and so is everybody else, so the product will drown in the sea of useless crap and will never make any profit unless a massive amount of money is used to make it stand out from that sea of junk. Of course, everybody else is trying to do the same...