I actually discussed it with my boss today, having just graduated from a Bachelor in information engineering I felt I'm not using my talents at best. So now I'm going to try my hand at information engineering. Problem is - our customers probably don't even know it, and use marketing firms for advice in that regard.
Let's hope this works out, if you have any advice I'd love to hear it.
Despite that, I've lucked into temporary design roles on some major projects end to end, have all the wireframes, the design thinking, the compromises and so on, and that helped not one bit.
edit: grammar