Well for me the way to deal with the whole "climate change" is wrong, if they were to say - "who wants cleaner air and water" - Nobody would argue and things would just move forward and avoid getting hung up on debate and endless papers and research to spell out the common sense. It is like arguing the compass direction to the nearest degree when if you said is the general wind N,S,E or west then everybody would agree it's just one of those and things would move in the right general direction instead of doing circles for years upon years, whilst time waits for nobody.

In short, its how you define the issue in a way that everybody can relate too better and if that means going indirectly with the side-effect being the target, then so be it.