Not entirely wrong. You're proof that people have the expectation that products are being well regulated. I think most people do assume this, even if they can't name a law or regulatory authority that would do so.

In a way, we're getting the worst of both worlds. The lack of oversight from an unregulated environment with the consumer complacency of a regulated one. If we could downplay the amount of oversight on products, people might be more skeptical as consumers. Putting analytical technology or services in the hands of consumers would be even better.

When there's such a blatant and obvious breach of the law, in this case a fraud, against a large number of citizens (all the people who bought the product), then shouldn't the government themselves wade in and initiate legal proceedings - with an independent judiciary what's the problem with that?

Surely there is a government department that covers product fraud? In the UK we have Trading Standards (and the Advertising Standards Agency (ASA) [which might be a NGO?]) that would both be in part responsible to take action on the consumers behalf ... presumably there's some action needed in the UK now, can't imagine this is only in USA.

Mind you from the article it sounds like the fraud is in quantity of Aloe Vera added; that these products may have 1ppm of Aloe Vera or something??

It's weird that there's no general law covering this in America.

In Australia we have the Australian Consumer Law which covers basics like, "It has to do/be/contain what it says it does," otherwise you get a refund or replacement.

I... don't know how anyone can survive without this most basic protection.