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Re:Inside The Fine Art Factories of Yiwu, China by spiderfarmer on Monday November 21, 2016 @02:58PM (#13008609)
There is no fast way of doing linkbuilding these days. The effect of viral content, and the links they bring is short-lived.

Unless it's your actual product going viral, it doesn't do much for SEO. It's just a good way to get your name out there.

https://moz.com/blog/the-seo-myth-of-going-viral

Re:Inside The Fine Art Factories of Yiwu, China by vidarh on Monday November 21, 2016 @06:51PM (#13010404)
The immediate links to the linkbuilding content itself, sure, I'll buy that. But those links create clicks, and some of those visitors will end up linking other parts of the site, including the product.

So a slower process, but still one that should be worth it as long as your viral content is actually about your product and facilitating discovery of the product.

I think that's one of the problems: People pump out content that is only marginally about the actual product, and few people go on to visit the parts of the site you want to actually get people to link to.

Re:Inside The Fine Art Factories of Yiwu, China by redthrowaway on Monday November 21, 2016 @05:00PM (#13009616)
I suspect, though, that there isn't a ton of competition for the keywords that matter to them. So the boost you get from hitting HN/TC/whatever once a month might be enough to keep them at the top of Google's SERPs. They did say that SEO drives something like 90% of their business.