The "real" solution is for people in dense apartment buildings to just turn their damn Tx power down, but that's a prisoner's dilemma if I've ever seen one.
So with the craptastic firemware of most consumer wifi APs, the AP hops on channels 1, 6 or 11, and stays there, screaming at full power. And the consumer, even if they know enough about radio to realize such is suboptimal, can't do anything about it without changing the firmware or buying a more expensive device.
So, people on the same channel silence each other (CTS/RTS), but on other channels it is simply seen as noise. If there are lots of people on 1/6/11, you're going to spend a lot of time silenced.
It's one of those things that you just have to try out in your own particular circumstances. Will you get better performance if frequently silenced, or better performance dealing with a high level of 'noise'?
In the case where the building is served by one major ISP, and they provide combination gateway+APs, I could see the ISP deciding to "solve" the problem by turning the whole building into one AP mesh (with only one AP actually active per unit sphere) where each client gets a VLAN with tagged QoSing over the last-mile "backplane" back to their own gateway.
Though, if you're going that far, you may as well just call yourself a WiMAX provider and tell people their gateways are just extension picocells for the network, rather than end-user equipment. Which is basically what you get already from the ISPs that offer "public wi-fi for customers at our hotspots" (i.e. broadcast by all APs on our business plan), except that said wi-fi would be the only product, and would be served by residential gateways as well.
It would do strange things to cellular and broadcast radio, but it wouldn't destroy them, I think.