Apple Abandons Development of Wireless Routers

Re:Apple Abandons Development of Wireless Routers by fsloth on Monday November 21, 2016 @09:23AM (#13005550)

I'm not so sure about that.

AirPorts worked really nicely when consumer Wifi stations were rather hit-and-miss than foolproof (anecdotally).

Now wireless stations are bundled with all sorts of broadband service accounts, and given Apple's market share, are probably pretty much expected to "just work" with their hardware.

Aren't wireless routers now just a commodity that incorporates very little chances to add actually value adding features?

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Re:Apple Abandons Development of Wireless Routers by TheOtherHobbes on Monday November 21, 2016 @09:57AM (#13005807)

It's about the ecosystem. in fact, it's about the perception of the ecosystem.

All of the changes - decaying Mac Pro, mediocre gimmicky MBP, end of this, end of that, confusion over Titan, Watch, which no one cares about - all suggest that Apple has lost the concept of brand and product synergy.

It looks trivial but it's actually fatal, because it undermines the perception that when you buy Apple you're buying Special.

Now you're just buying. And when a company is selling overpriced commodity hardware, it absolutely needs to convince its customers that it's offering more than that.

[ Parent | on HN ]