I was always leery of Facebook and what it did with data. After the Snowden revelations, I only used LinkedIn for career related reasons. I make sure to never post too personal, identifiable information on forums. My real name returns google results, but they are very sparse. It's crazy out there and the consequences are real.

As for the premise of the article, I can see how your brain craves immediate relief from boredom. That's really what it is, right? My work is fairly interesting to me, so I've never had the overwhelming and constant desire to distract myself from it. Perhaps a few articles here and there for a mental break.