(This is Craig -- CEO) Ouch :). I was never much good at naming. Take 'Kubernetes' as an example. I still get razzed about it.

I would describe this as a case of 'domain based naming' (i.e. we could get the domain name, it was uncontested space).

I hope to create something positive out of it, if we do it up right hopefully the company character will dominate the name.