I agree. No progress has ever been made by giving up something lots of people want. Look at smoking, people know it will kill them, banned in most outdoor areas and that it is expensive/super taxed. The taxes doubled the price and that didn't reduce the smoking as much ecigs, a away for people to get what they with all of the benefits and fewer downsides.

Every gain we make needs to unambiguously be a gain otherwise some will choose to ignore the self restriction for their own personal gain and with CO2 we all lose when that happens.