I genuinely don't think Apple wants to target developers, and I don't think they ever have. WWDC Is a great example - they could easily fit every interested developer in the expanse that is all of Moscone, if not going to larger venues altogether, but instead they limit. Part of this is because of the interest from consumers in Apple and the absence of a consumer show like MacWorld, but if Apple really cared about developers, they wouldn't make us enter a lottery to attend a conference for us. Apple is a publicly traded company, and their first responsibility is to shareholders, not developers - or any other field where the term "Pro" could apply, like artists, or musicians, or videographers, or photographers.