Pretty much every social-web-service people use is because of other people. I started doing twitter because it was great way to follow news from people I am interested in. Same goes with Facebook as well as Blippy. Having said that Blippy is definitely weird but it's internet and weird things have succeeded here earlier. I won't be surprised if this one does too.

Hey, UGGs are pretty damn comfortable.

But seriously, who thought it was a good idea to take Facebook's biggest blunder (Beacon) and turn it into a venture backed startup?

props to blippy for having the balls to try something aggressive, instead of developing just a "me too" sharing site

Sequoia Capital, August Capital, Charles River Ventures, Evan Williams, Ron Conway, James Hong, ...

Yes, I'm aware. I guess I should have phrased my question more explicitly as "why?"

Perhaps you should tell that group of investors how stupid their investment was. They must have been asleep during the pitch.

I'm sure they're not dumb, but it's not obvious to me why it's a good idea. Would you like to enlighten us? Because no one else here seems to have any idea either.

AFAICT it's not much different than Beacon, which was very quickly abandoned by Facebook after a huge backlash (and lawsuits). If it is different then I'm curious why.

Also, do you work at Blippy? Just curious... most of your comments here have been about Blippy.

Social software doesn't provide value unless your friends are using it.