I hear frequently that Mahalo is "crushing it".

Crushing what?

I can't see how they're even playing the same game.

One is a former portal struggling to reinvent itself. Perhaps with moderate success when compared to the Goorilla. But still with a noteworthy standing in a wide range of areas; Flickr, delicious, YUI, Messenger, Mail.

The other is a spam link farm, run by a CEO suffering from a strong case of delusions of grandeur. A single "product" that google could shutdown in a blink tomorrow.

So. The gnat crushing the elephant, really?