From 25:45 to 30:39 (5 minutes), discussing the Mac's past.
From 30:39 to 35:00 (4 minutes), introducing the new MacBook Pro.
From 35:00 to 36:07 (2 minutes), discussing the history of the function keys (on an IBM terminal, not discussing Apple's history).
From 36:07 to 73:21 (37 minutes), discussing the new MacBook Pro.
From 73:21 to 74:21 (1 minute), showing the new MacBook Pro next to a PowerBook 100.
From 74:21 to 79:37 (5 minutes), discussing the new MacBook Pro.
Generously, they spent 8 minutes total referencing the past (3 minutes of that was for framing the new product) and 46 minutes exclusively talking about the new product.
From 25:45 to 30:39 (5 minutes), discussing the Mac's past. From 30:39 to 35:00 (4 minutes), introducing the new MacBook Pro. From 35:00 to 36:07 (2 minutes), discussing the history of the function keys (on an IBM terminal, not discussing Apple's history). From 36:07 to 73:21 (37 minutes), discussing the new MacBook Pro. From 73:21 to 74:21 (1 minute), showing the new MacBook Pro next to a PowerBook 100. From 74:21 to 79:37 (5 minutes), discussing the new MacBook Pro.
Generously, they spent 8 minutes total referencing the past (3 minutes of that was for framing the new product) and 46 minutes exclusively talking about the new product.