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Re:Snapchat has reportedly filed confidentially for its mass... by monkmartinez on Tuesday November 15, 2016 @05:01PM (#12962678)
To your point b... so it's all about bubbles? A race for eyeballs before they disappear to the next "new, cool" thing?

Because advertising isn't working for the people that sell "things." If social networks are supposed to create spending/buying in retail (both online and meatspace) they are not doing a very good job. Google: Retail sales 2016.

Re:Snapchat has reportedly filed confidentially for its mass... by avn2109 on Tuesday November 15, 2016 @05:28PM (#12962916)
Fair point re: connection to the actual economy. But remember - the point of advertising is mostly not to increase sales overall, it's to steal sales from your competition in a zero sum game.