Re:Diamonds Suck (2006)
by liquidcool on Monday November 14, 2016 @07:34PM
(#12954652)
There was a big ad campaign from the diamond cartel to make everyone believe that 3 months of (gross) salary was the standard amount to pay for an engagement ring. That means if you only make $36K/year, you still shell out $9K for a ring. I don't know how many bought into it, but it likely did raise the average amount paid by anchoring the price so high. "That's crazy! Maybe half that..."
> Good lord, people do this? People spend ten thousand dollars on a ring?
No, of course not - why would you think that? Those 'high priced' rings are like the wax fruit in a greengrocer, or plastic lobsters at the fishmongers - just there for show...!
Back in the real world, people can actually spend hundreds of thousands, even millions, on jewelry.
Good lord, people do this? People spend ten thousand dollars on a ring? Fuck. When we got engaged, we shopped together and I bought her a black opal ring. Diamond was never on the menu, so I never even looked at their prices. I knew diamonds were expensive, but I had no idea the extent to which people were getting suckered.