I live in Nevada - a "battleground state" - and I saw almost no pro-Hillary commercials or campaign flyers. Rather, she ran almost entirely on an anti-Trump platform. She didn't think anyone wanted to know her stances on the issues. Running that kind of campaign is dangerous when your own likability is a serious issue.
For a lot of innocent people outside the US, ironically for a lot of Muslims, HRC's status quo was literally lethal. As someone outside the US, who finds Trump's views unacceptable, and is in Europe, and in no direct danger of US induced violence, I can tell you this: he was not the candidate who enjoyed practically unanimous support of the US industry of death (the so called defense industry), and the whole state military and political neocon apparatus, all the while announcing to try real hard to get in an open confrontation with the other nuclear superpower. In that regard, I am somewhat relieved, and despite what the media might be telling you, a lot of other people are.