It also seemed like the celebrity endorsements had the opposite effect. Some of the people who I've met who spoke ill of the celebrities used language that I don't think they normally use. It has been quite odd.
That being said, I saw a lot of arguments on Facebook about Trump. I don't think the echo chamber is as complete as claimed. I think a lot of the issue is not that social media provides an echo chamber, but that social mores prevent people from voicing controversial views in large groups of people who disagree with you. So, assuming the people in your friends list are from a similar socioeconomic background, a substantial majority of them probably support one candidate over the other. So the only posts you'll see about the other person are from the least "well behaved" members of your social circle.
I think the larger issue is that the quality of the conversation on social networks is just terrible. A five-minute conversation with a stranger has more depth to it than a status with 100 comments on it. Online discussions are basically won by whichever side's memes appeal to the broader audience.
The scarier thing is that for the next 10-20 years, boomers in the rust belt are going to swing republican unless dems can get a Bernie. To me, whatever democrat wins the michigan primary, is their candidate above all else.
Don't believe me? When you look how they are constructed it becomes clear. Too bad for Clinton campaign she was highly unlikable and even the most expensive campaign in history couldn't help her.
I wasn't predicting a Trump win out of bias. I'm very liberal, and my friends are too. However, none of my friends believed me. I'm not going to say I was confident in my prediction, but I thought the race was much closer than it appeared. I talk to a lot of people in my job, and I could just tell that a lot of people would be far more okay with Trump as a president than they were willing to overtly say.
I'm not saying I'm some election analysis god, but I felt like people were galvanizing Trump support by refusing to acknowledge Trump as a legitimate candidate, which I think resonated with a lot of people who felt that their concerns were not being taken legitimately. The HRC campaign focused on the negative aspects of his campaign, but his support came from the fact that people felt that Trump cared about their concerns.