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Re:Some in Silicon Valley wonder if Facebook has grown too i... by pessimizer on Thursday November 10, 2016 @11:51AM (#12921988)
Clearly to attempt to limit the aggressive ad hominem that passes for discourse on the internet amongst the marketing-sensitive.

If you want to criticize Apple, say you're an Apple fan even if you're not, if you want to criticize the Cubs, say you're a Cub fan even if you're not, same if you want to criticize a Christopher Nolan movie or a policy of the current government of Spain. Some people get so steeped in a particular marketing environment that any hint of a contradiction of one of its axioms gets treated like a blasphemy that is sinful to acknowledge or listen to, and is responded to by marketing-dictated rote, not with thought.

Trump person: "I think it's good that Trump wants to get us out of TPP - why do people call them "free" trade agreements anyway when they add so many protectionist regulations on consumers, and only free capital and finance?"

Clinton person: "Why are you a racist?"

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