And I think that's the biggest problem: The entry-games that we present are mostly boring shooters, and the like. Non-gamers aren't going to spend time figuring out what kind of game they want, aside from friends recommending something, they'll probably just try what is popular or advertised.

I think movies have this same problem. Your weekly superhero blockbuster's are fun, they definitely aren't everyone's cup of tea. But if you weren't ever really into movies, and started jumping in, you'd think that's all there was.