The last time I played Standard seriously was RTR/Theros and all the top decks were 1K+. I looked to buy in a few months ago, but 4 Jace's alone were over $400 (a new person would also be looking at several hundred for fetch lands). The only reason current standard is "cheap" is because everyone knows that most of the cards won't hold their value post rotation.

I think I'll be sticking with the eternal formats where cards don't lose 90% of their value in 2 years.