There are three countervailing forces: the residual desire for privacy, the availability of cloud resources, and the ubiquity of personal mobile computing.

There are still plenty of people who use Facebook and even the Internet as little as possible. They can do so because there are other communication channels available and because networks other than the ones online still matter as much or more than their online networks.

The cloud and mobile computing will allow some people to opt-out of social networks, providing ecological niches for competitor networks to grow. Some youth will aways find it awkward to be on the same social network as their parents. New social networks will arise and competition will keep these networks in check.