It's part of the fun, no? You read about five different wines, you select one after much consideration, you take it home and talk about the salient points -- good and bad -- of the reviews that you had read, and you uncork the bottle. Everyone takes a few sips to a concert of many "oohs," several "aahs," and a smattering of "this is really good" and "I like this pairing." Finally, after the guests have eaten and some are a little bit buzzed, they all go back to their boring realities. It's a more human form of dogs playing with a ball.

Personally I like it.