(What's worse is that a lot of brands want to claim a price in the boutique price range --- like WhistlePig --- and so you really have to know what you're shopping for if you want to pay extra for it).
Sorry, Ron! I'm knee-jerk about people comparing wine tasting to beer and whiskey tasting. :)
I presume you know this, but an awful lot of those craft brands in the middle (including some of the Whistle Pig line) are made by the same distillery in Indiana. Which doesn't mean that they are bad, but it does disincline one to trust any of the puffery one reads on a label: http://www.seriouseats.com/2015/09/best-whiskey-spirits-from...
I did happen across one brand recently that surprised me by having a genuinely authentic and interesting story. They are doing a sweet potato base blended with their rye cover crop: http://www.outsideonline.com/2040581/drink-your-sweet-potato...
The difference between wine and whiskey is how few options you get within a style in whiskey tasting compared to wine. The options are small enough in whiskey that an amateur on a budget can memorize all of the flavor profiles relatively easily.
But that doesn't change the point that blind tasting whiskeys can give you interesting non-price correlated results.