Racism is not just a personal characteristic. It's an ideology. Any analysis that does not examine how racism had been embedded in media and enshrined in law throughout history is weak. People are less racist in America today than when it was the law that black people couldn't use the same facilities white people did. Just an example. We are strongly influenced by our environment. Propaganda works. Coherent ideologies define our mental frameworks even when they don't call attention to themselves.

This essay, to me, embodies the Liberal (as in Liberalism) conception of racial politics. The Liberal conception of anything is usually neutered of radical, transformative potential.