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Re:Ask YC: Moonvertising, is it coming? by dkokelley on Tuesday March 04, 2008 @01:55AM (#128668)
Hmm. I think they actually had it in mind to have it visible to the naked eye. Imagine a perfectly round, full moon with the coke bottle right in the center. I think that's what they were going for.
Re:Ask YC: Moonvertising, is it coming? by brlewis on Tuesday March 04, 2008 @08:51AM (#128820)
If someone built a laser powerful enough to illuminate tens of thousands of square miles, advertising would be the least of our worries.

http://hypertextbook.com/facts/2002/SamuelBernard1.shtml