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Re:I Think Facebook Just Seized Control Of The Internet by Xichekolas on Wednesday April 21, 2010 @11:30PM (#1284034)
> ... because they believe there is an advantage in doing so

That is one possible explanation, but I think it is really simpler than that: People like to talk about themselves, and they like to find out what other people are doing and talk about that too.

Re:I Think Facebook Just Seized Control Of The Internet by troystribling on Saturday April 24, 2010 @03:07PM (#1291400)
benefit is probably a better term than advantage. Then your case would be included.