yeah that made me think the guy who made the list is taking the list :p just that some of the points he made are in the UX book. it's very similar definition of what UX design is since it's about improving user experience, rather than streamlining user productivity.
but that #0... cheeky.
The post seems out of date. Even in the post, the paragraph right before the section on "fun facts" emphasizes lack of mobile platform support.
Edit: Humorously, they address this with the Myth #0 reminder :-)
> ...and myth #0: If you read lists like this one, you don't need to do research