You're right, but the point stands that this sort of coverage isn't going to make much money. Normal people are just bored by Jenner at this point. There are several dozen people still fascinated by her, but they're not ESPN's core demographic. And then there are a large number of people who find this sort of coverage so objectionable that they'll cancel service rather than change the channel.

ISTM people who don't watch much sports think that NBC's Olympic coverage is typical sports coverage. Jenner would fit right into that execrable human-interest pablum, but actual sports fans who watch lots of sports can't stand it.