Why would this comment be down-voted?

Putting Jenner on the front page of your anything is going to be wildly controversial and upsetting / offensive to a good chunk of people. This just a fact not a moral statement.

I'd suggest this 'social' issue may possibly be at least one of the factors in the decline, it would be difficult to prove, nevertheless, it's a perfectly reasonable speculation. Americans do protest with their wallets.

It'd be nice to see some time-based data for their decline - overlaid with cable cutting trends.