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Re:ESPN Loses 621,000 Subscribers; Worst Month in Company Hi... by howeyc on Saturday October 29, 2016 @12:58PM (#12824877)
I'm not sure I agree with point 4. Does the articles you link go into how that connection is made?

Why are internet (such as youtube) ads not enough?

Re:ESPN Loses 621,000 Subscribers; Worst Month in Company Hi... by Analemma_ on Saturday October 29, 2016 @01:09PM (#12824949)
The second link explains it pretty well.