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Re:The bizarre role reversal of Apple and Microsoft by kristopolous on Friday October 28, 2016 @04:40PM (#12820448)
I always found it offensive that they used long deceased, mostly anti materialist socialists to peddle consumer electronics (as if mother Teresa would be using an ipad with her name etched in the back). They should have tried using a living legend without permission like Ralph Nader or Noam Chomsky and see how that went...
Re:The bizarre role reversal of Apple and Microsoft by whyenot on Friday October 28, 2016 @07:57PM (#12821772)
You seem to be mis-remembering the facts a little. The Think Different campaign was nearly 20 years ago (1997). If you look at the list of celebrities[1], almost all are/were not "anti materialist socialists."

1. https://en.wikipedia.org/wiki/Think_different

Re:The bizarre role reversal of Apple and Microsoft by kristopolous on Friday October 28, 2016 @08:28PM (#12821896)
The socialist leanings of the people used is incidental to what I was saying. I may not have stated myself well. For a productive conversation here, are you unclear on the position or do you fundamentally dispute it?
Re:The bizarre role reversal of Apple and Microsoft by duaneb on Friday October 28, 2016 @10:31PM (#12822315)
I have never gotten the impression the "Think Different" campaign claimed the depicted people would use the laptop; rather, that Apple's innovation is analogously innovative to... whoever. These are cultural allusions, not spokespeople.

I'm not a fan, but you're interpreting the campaign differently than I.

Re:The bizarre role reversal of Apple and Microsoft by rbanffy on Friday October 28, 2016 @05:29PM (#12820911)
A computer is just a tool. It's not as important as what it enables you to do.
Re:The bizarre role reversal of Apple and Microsoft by kristopolous on Friday October 28, 2016 @06:39PM (#12821367)
Sure, but if you verbalized what they were saying "Here's our spokesperson, Mahatma Gandhi" and they say, brought out some actor dressed as the guy telling you how great the iPhone 7 is at the keynote, most people would probably find that in terrible taste.

The ones with civil rights leaders were particularly offensive. Yes, lining up for a new laptop is just like apartheid and the march on Selma. I mean honestly, how garish and impertinent can you get.