Its a more fundamental misunderstanding. You don't have time to eat, that is why you use this product. A lot of the other commenters cannot conceive of that world view as a regular state. Along with myself, if I don't have time to eat something that is fine. If this happens more than once a week/month, I am going to change my life as obviously something is very wrong with the way I am living it. To me, food is part of the reason for living. It's social, tasty, visceral, primal, fun, enjoyable, etc. It makes me who I am and is a part of my identity. For you, that is not necessarily true, as far as I can read about you in a single comment. Like, if I am dashing out the door and don't have time to cook a breakfast, then fine, Soylent is ok. If I have done this more than once in my week, I am going to wake up much earlier and go to bed earlier too in order to make that breakfast and prep my lunches that are tasty and good for me. If I have to work late, fine, Soylent. If that happens a lot in my life, I am going to start quickly looking for another job that lets me see my wife and kids and eat dinners with them and have fun making the food too and doing the dishes. A habit of missing meals is not on the table for me. I will never order a box of soylent, as I will never need it. If I ever go through that much, something is very very wrong with my life and needs immediate change. I know this is not true of you and many of Soylent's customers, and I don't mean to disparage you. I just want to explain the misunderstanding. They obviously have a customer base, yourself included, but for many of us, using Soylent habitually is impossible to understand.