I subscribe to Blue Apron, one of those companies you describe that deliver ingredients. I'm thinking about canceling because it takes so damn much effort to cook their meals. I have to chop my own garlic, where I would just use garlic powder or minced garlic before. I have to prepare my own kale, which I would just get kale with the stems removed before. I have to fry my own sage, which... well I would never use a garnish before. It's a meal I'm eating, not a meal I'm selling.

Saying "it's so easy, they deliver the ingredients" is a non-sequitur. Sure you don't have to buy groceries, but cooking still takes a lot of time and effort. Sometimes it's a solid hour that I spend cooking, then a half hour eating, and a half hour cleaning up.

I get four hours I spend at home between work and sleep, and two of those are spent preparing to eat, eating, and cleaning after eating. It's much quicker and easier to pick up KFC on the way home instead. That's the problem Soylent solves.