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Re:Soylent halts sales of its powder as customers keep getti... by ghaff on Friday October 28, 2016 @09:28AM (#12815541)
If someone marketed this type of product as a reasonably nutritious meal on the go as an alternative to grabbing a Big Mac or a soggy slice of pizza, it would be utterly unobjectionable--and no one would pay it the slightest mind. So instead we get this narrative around meal replacement for Silicon Valley types who are too busy advancing Western civilization with a Facebook for Farmers to have time to eat.
Re:Soylent halts sales of its powder as customers keep getti... by harveywi on Friday October 28, 2016 @09:49AM (#12815719)
What's wrong with skipping a meal? (While we're on the subject, what's right about it?) Folks have been sold a solution to a problem that does not exist. Marketing and its various permutations wins again.

The use case of this aptly-named "Soylent" product is a load of hooey. When the military starts using meal replacement powders instead of MREs, then I will reconsider my position on this issue.

Re:Soylent halts sales of its powder as customers keep getti... by Mordak on Friday October 28, 2016 @11:45AM (#12817213)
> When the military starts using meal replacement powders instead of MREs, then I will reconsider my position on this issue.

The primary challenge with feeding soldiers in the field is not efficiently delivering nutritionally complete food to them, it is getting them to eat it day after day after day. Soldiers get bored eating the same things over and over again and eventually this drives them to stop eating, which negatively affects their performance.

It was technically feasible to replace rations with meal replacement powders decades ago, but the reason that MREs continue to be a variety of real food items is because they are more likely to be eaten that way. Even with all the variety, most US and Canadian rations include hot sauce to add optional variety to the same set of packaged meals for those who happen to eat a lot of them. This is also why MREs include heater bags - because hot food is more likely to be consumed than cold. Incidentally, this is also why personnel tend to love other nations' ration packs and disparage their own - not because they're better, but because they're not sick of them.

Food Officers take this stuff pretty seriously, and put a lot of effort into delivering nutritionally complete food to soldiers that they will actually enjoy eating. Meal replacement powders don't cut it in this environment.

As for Soylent, the primary use case I have seen is convenience. In this role, it's better than many other convenience foods, so I can see why some people go for it.

Re:Soylent halts sales of its powder as customers keep getti... by lazerpants on Friday October 28, 2016 @11:33AM (#12817048)
You really can't think of a situation in which skipping a meal (or maybe several) is the best choice to optimize someone's happiness or productivity?

Example: In my case, I don't particularly feel like cooking breakfast if I get up early to play golf or hike, and doing either while hungry is unpleasant. Soylent solves that problem, and I prefer it to Clif bars, which is what I would have used before Soylent.

Re:Soylent halts sales of its powder as customers keep getti... by harveywi on Friday October 28, 2016 @12:58PM (#12818112)
I never made that claim, but thank you for the reply. I am glad you found a way to be fitter, happier, and more productive.
Re:Soylent halts sales of its powder as customers keep getti... by livingparadox on Friday October 28, 2016 @11:29AM (#12816964)
There are soldiers that have specifically opted to use Soylent over their MREs. I haven't heard any negative feedback from the ones that did.
Re:Soylent halts sales of its powder as customers keep getti... by ghaff on Friday October 28, 2016 @09:57AM (#12815819)
>What's wrong with skipping a meal?

Absolutely nothing. But it's not uncommon, if you skip a meal, to feel a bit low energy and/or to snack instead. When I'm out doing things, I'll often skip lunch but I may have a granola bar, fruit, some nuts, or something along those lines.

Re:Soylent halts sales of its powder as customers keep getti... by minikites on Friday October 28, 2016 @09:48AM (#12815715)
In the USA, we love to aspire to be other, "better" people. It's why some poor people vote against their own interests to cut taxes on the rich (thinking that one day they'll be wealthy enough to benefit from it), it's why Uber is a "revolutionary" and not a regulation-dodging jitney cab service, it's definitely what's powering much of tech bubble at this point, and Soylent is but another example of all this in action.
Re:Soylent halts sales of its powder as customers keep getti... by sornaensis on Friday October 28, 2016 @06:45PM (#12821404)
I know this comment got downvotes for being kind of snarky/evoking political debate, but I just thought I'd throw my support out for the main sentiment. It seems like a lot of startups are more marketing rather than technological successes. And I'm not sure I really like that.