True that, it helped them get the funding and the interest so it was a great marketing strategy. But now that people understand the theory (ie you can supply someone with all the nutrition they need from the one product) they are going a bit more on a sane sort of image.

Soylent makes perfect sense in the context of a meal replacer for busy or lazy people. But even the original creator stopped eating it at all times because he missed the "social aspect of eating".