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Re:Soylent halts sales of its powder as customers keep getti... by grzm on Friday October 28, 2016 @01:11AM (#12813273)
I think the answer is mostly that Soylent is new and associated with the startup world.

- initially announced on a blog in 2013

- crowdfunded on Tilt, raising over $3M

- got funding from a16z

Due to that it's got a lot of cachet. Also, the idea of a meal replacement is more in line with life/body hacking.

Slimfast goes back to 1987 and is marketed as a diet and weight loss product. One could consider it more "old tech".

This is just my very fallible perception, and I don't intend any judgement on either.

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