Sure that's a fair point.

Irresponsible adnetworks are fucking up the web not advertising in general. It will revolve though and brands and content providers will push those violators or. It's just a matter of time.

You say irresponsible ad networks are fucking it up for the rest of them. Name a responsible ad network? One that doesn't put me at substantial risk of malware and tracking.

I literally know of none, and having worked at some I know that you can't stay in business if you spend the kind of money necessary to solve the malware problems. And the tracking data/access is either your secondary or, sometimes, primary revenue source.