How much more money can Google make with the data they get from that 87% of market share than Apple can make from the iPhones themselves?

Isn't that like asking "How much money Apache web server made?" Did IIS "win" the HTTP-server wars?

You have a legitimate point but that is tangential to the parent comment which says that Anroid (an operating system) wins over iPhone (a hardware) because Android has more market share. I was merely asking if market share translated to money. If so, what was the difference and how did Android win?

Ah, I see now. I took your question as saying that Apple "won" the smartphone wars because their sales are (iirc) more profitable. My mistake.

for the record, I did not claim that Android wins over iPhone, the point is that the article claimed the opposite

This isn't even a well formed question. How would you compare the two? There isn't even one Android phone to point to as the basis of comparison, or one corporate bottom line.

Do we count the money lost by Samsung in this last flub? Do we count Xiomei even though their economics are quite different from Apple?

Everyone is so eager to justify the idea that Apple "won" a war of some sort. Jaded tech writers on their throne of paper and blood pronouncing it "done" because they're bored, while the stuff we've seen in Microsoft and Google's R&D demos suggest it's just getting started.