Re:Zen and the Art of Surviving India's Startup Crash
by gnipgnip on Wednesday October 26, 2016 @10:13PM
(#12802429)
> She was convinced that local startups would have a fundamental edge over foreign competitors.
No they do not. They had a head start from setting up a city-wide logistics company, but other than that there isn't much else.
Localization ? None of them localize. All of them are meant to serve the English-speaking classes. Flipkart said earlier that "churan" and "hing" don't count for "real" sales [1].
Honestly, I basically see multiple foreign entities fight it out. Ironically, American cos generally tend to localize far more than Indian cos (not AMA though).
No they do not. They had a head start from setting up a city-wide logistics company, but other than that there isn't much else.
Localization ? None of them localize. All of them are meant to serve the English-speaking classes. Flipkart said earlier that "churan" and "hing" don't count for "real" sales [1].
Honestly, I basically see multiple foreign entities fight it out. Ironically, American cos generally tend to localize far more than Indian cos (not AMA though).
[1] http://m.thehindu.com/business/Industry/rivals-find-it-shame...