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Re:Snapchat Seeks to Raise as Much as $4B in IPO by jasonwilk on Wednesday October 26, 2016 @05:39PM (#12800886)
You should add a 4th V which is very important to why advertisers are liking SnapChat, which is Volume. SnapChat ads naturally have sound on and users expect it to be that way; another element to its similarities to television advertising.
Re:Snapchat Seeks to Raise as Much as $4B in IPO by sjg007 on Wednesday October 26, 2016 @07:18PM (#12801640)
Yep. First time I saw it, I thought, this is a major alternative to TV. Twitter had the tv hashtag space locked up but now you can do live snapchat along side live programming.