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A comment on Snapchat Seeks to Raise as Much as $4B in IPO. Parent comment

Re:Snapchat Seeks to Raise as Much as $4B in IPO by adamnemecek on Wednesday October 26, 2016 @04:37PM (#12800260)
I think that to some extent decrease in engagement due to ads is a constant. Some engagements are larger than others and can handle that decrease.
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Re:Snapchat Seeks to Raise as Much as $4B in IPO by uniquelygeneric on Wednesday October 26, 2016 @04:48PM (#12800372)
As it stands now, you need to actively choose to play an ad, and that's how the impression is made. This is why Snapchat commands a higher CPM, because the user is actively in front of the screen.

However, I never look at the ads and instead stick to my friend's user generated content. Once ads are forced on users, they will jump ship.

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