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A comment on The scariest pricing idea ever. That works.. Parent comment

Re:The scariest pricing idea ever. That works. by thehigherlife on Tuesday April 20, 2010 @12:38PM (#1279878)
Do you have a source for this study? I'm not calling BS, i'd just like to read more about it.
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Re:The scariest pricing idea ever. That works. by Shamiq on Tuesday April 20, 2010 @01:42PM (#1280077)
Also read about Prospect Theory: http://en.wikipedia.org/wiki/Prospect_theory
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Re:The scariest pricing idea ever. That works. by RiderOfGiraffes on Tuesday April 20, 2010 @12:45PM (#1279892)
I've edited my comment above.
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